Small businesses now have an undue advantage over businesses of old, and it’s all thanks to social media marketing. This has more benefits than traditional marketing and grants your business the ease of being in the face of customers. So, why not market your business in one place to get the attention of your target audience?
Social media is new and steadily creating opportunities for content creators and social media influencers and small businesses to tap into influencer marketing and maintain or build relationships with their customers.
If you use social media the right way, not just for publishing but for creating the right content and engaging with your audience, your buyers from social media will surely increase.
What Is Social Media Marketing for Small Businesses?
Social media marketing uses social media platforms to build a company’s brand, market and promote a product or service, and increase sales. Small businesses can use social media to share content, generate leads, attract new customers and increase sales. This wasn’t the case some ten years ago.
However, with the help of social media, small businesses can now interact with consumers easily- a feat that is not so easy to achieve with traditional marketing.
Businesses can make investments beyond influencer marketing by leveraging all the features of renowned social media platforms like Facebook, Instagram, TikTok, Twitter, and Youtube. By leveraging social media marketing, small businesses can generate leads, increase website traffic, and enjoy several other benefits.
A study by Social Media Examiner in 2016 revealed that about 90% of marketers affirm that social media is important to their business. Of this 90%, 82% of the survey applicants worked in companies with less than 100 employees.
Why Social Media Is Important for Your Small Business
If you have a new business, you may have spent some time reading about social media marketing for small businesses, and for a good reason. Social media marketing is being strategic about everything you do; because while larger companies may have the luxury of financial resources and human resources, small businesses need to run a tighter ship.
Even as you think about investing in social media, the following are good reasons why social media marketing is the best step for your small business.
According to Datareportal, there are about 4.2 billion active social media users worldwide; this shows that your consumers use these platforms. Of the total number of people who use social media, about 70% log into their accounts daily.
The first point of call is to humanize the brand by trying to create a connection between you and prospective customers. As a small business owner, you have endless opportunities to showcase your products to people by always putting out creative and informative content that will make people think of your brand first when they want to make a purchase. You can share informative content about our products and services and how existing customers benefit from them.
A carefully handled social media marketing strategy will increase your business’s visibility. The more people see your brand, the more they become familiar with it and purchase or recommend it to others. When you create interesting content, there’s every tendency for it to get in the face of more social media users, thereby increasing your reach and exposure.
Opportunity for Growth
One of the sure ways to grow your business is through social media marketing. Nowadays, most people see your social media page before visiting your site, and in most cases, they don’t visit it at all. Making posts and posting ads on your social media page can increase traffic to your website or online shop.
You can add a link to your website in your bio. You could also post a short teaser of your blog or website content on social media (like Facebook or Instagram) and direct followers to the full article on your website by placing a link.
Also, engaging in conversations and being a part of communities on social media is another way to gain visibility for your small business. It demonstrates your expertise and helps promote your website as leads convert to sales.
Another way to grow your brand online is to partner with influencers with large followings so they can get their follower’s attention to your business’s products or services with positive talks.
Better Communication With Customers
Even though most of your customers are on social media, focusing your efforts here will make customer service easier. You can manage your reputation easily, communicate with customers, and build better customer support.
Customers can engage directly with your small business; state their frustrations while you offer help to them; this builds trust in the long run. A great way to take advantage of this benefit is to promptly reply to customers’ problems on social media. If anyone is badmouthing your business, debunk their lies diplomatically and politely; don’t keep quiet.
Good customer support on social media says a lot about your business and shows that you value your customers.
To Get Insight Into Your Competitors
Accessing competitor data is an important part of social media marketing. The truth is; your competitors are online and are up-to-date with their social media presence.
By successful social media monitoring, you can know what they are doing, and the trending changes in your business and draw inspiration for your strategy.
You can also learn what’s working and what’s not by doing a competitive analysis of other businesses similar to yours.
You can reach more of your business’s target audience by utilizing social media ads. A social media ad is an effective tool for distributing and promoting your business. It provides specific targeting choices to help your ads reach the right audience, so you get maximum return on your investment.
Ads can be tailored to appear on the feeds of potential buyers based on region, language, age, demographic data, and other online activities. You would have to pay for the number of days and the viewers you want the ad to reach.
After initial ad targeting, based on the results, you can retarget your content to reach customers who have previously indicated an interest in your business. You can show them specific social media adverts for the goods they have explored or added to their shopping cart on your website.
3 Social Media Marketing Tips for Small Businesses
Most people believe virality is the true test of social media success. Just because content goes viral doesn’t mean big sales. Also, as a small business, place more emphasis on authentic and informative content to improve engagement between your existing and potential customers.
The following are some tips on social media marketing for small businesses:
Choose the Right Platform for Your Business
Each social media platform is unique and has a personality. This is especially useful for new social media. Trying to show up on Facebook, Instagram, Twitter, LinkedIn, and Pinterest may cause you to stretch your brand too thin. If starting, focus on two major platforms, e.g., Instagram and TikTok.
Instagram is a great place to showcase your business away from the website. It’s what most people check out before going to a website. A younger target frequents TikTok, while you can find the older demographic on Facebook.
Share Customer Stories
People love to read the stories of people who have used your services or products; this is not restricted to websites. If you have customers telling you in writing why they purchased your product and what they find useful, sharing those stories can go a long way to building your brand’s authenticity.
People with similar problems can trust your business to meet their needs.
Diversify Your Content
Ditch the idea of doing just one thing. Your social media page allows you to be creative, so try new things and see what works. Also, even if you find “what works,” it always helps to give room for improvement as social media constantly evolves.
Some content formats include photos, videos, live streams, illustrations, polls, and stop-motion. For example, your small business page on Facebook can incorporate conducting polls, going live, and posting images in its social media marketing strategy.
Social Media Tools For Small Businesses
The following are important tools small businesses can employ for effective social media marketing:
Google Analytics for tracking social media metrics
Asana for effective social media planning
Canva for graphic design
Scheduling tools like Hootsuite
The Bottom Line
Social media marketing is the new train for small businesses, so say goodbye to traditional marketing.
Using social media in your marketing campaign can significantly grow your business with profit. A social media marketing strategy gathers insightful data about your competitors and tells you what’s working and what’s not working.
With social media, businesses can now easily advertise their products and engage with their customers via several platforms.